Does your company have a Facebook page? A twitter account?
Surprise! You do.
It’s possible a customer that is passionate about your brand built one on his or her own. Or perhaps a well-meaning employee took it upon him or herself to create one
Either way, are these creations everything you want them to be? Probably not. Of course you don’t want to discourage this display of brand or employee loyalty. However you don’t want your only presence on this large and still growing community to be something completely out of your control.
I recently looked for one of our customers Facebook pages. What I found was really disappointing. Clearly they did not have a plan. Lots of good discussion and information was completely missing. Lots of opportunity lost.
You need to create an official site dedicated to your company. Have a plan and keep it a vibrant site with lots of information updated frequently. This doesn’t happen on it’s own. Put someone in charge of it. Have a plan.
And if your company is lucky enough to have a number of passionate customers talking about your company, engage with them also. Friend them, follow their twitter posts and join in on the conversation. Be a part of the community and you will be rewarded with an even greater following of passionate customers.
